Totally Bogus

So, I was flying out to Atlanta last week and, while browsing through the SkyMall, came across this extremely bogus looking item:

"Vintage Express Aging Accelerator Ages Beverages 10 Years In As Little As 10 Seconds"

I've always questioned the logic of buying stuff in SkyMall, since much of it is gimmicky and all of it is overpriced. But this is the first time that I've seen something so utterly fraudulent in there. Check out the flavor text that accompanied that tagline:

"The Earth's magnetic field aligns liquid particles much like tiny compass needles. This alignment is destroyed during the manufacturing process. Traditional slow aging realigns the particles, but is an expensive, time consuming process. Vintage Express quickly realigns the particles in beverages by surrounding them with extremely powerful Neodymium magnets to replicate the Earth's magnetic field. Because the magnets are ten thousand times more powerful than the Earth's magnetic field, beverages are aged rapidly. Vintage Express "opens" the flavor of a bottle of wine in only five minutes, and dramatically improves the flavor of Scotch, Whisky, Bourbon, Tequila, Vodka or any liquor in as little as ten seconds! The longer the beverage remains in the Vintage Express, the greater the effect."

And then, check out this ridiculous picture from the product website:

Who buys this crap? Although, apparently I'm not the only one to notice. Someone wrote in to James Randi's site (search down to the letter titled "A Matter of Taste") on the same topic about a year ago.